About Us

At ZELRA, we create tableware that honors tradition, craftsmanship, and everyday rituals.

Our collections are produced by skilled artisans and expert manufacturers in regions where traditional techniques have been refined over centuries. Each piece reflects a deep respect for cultural heritage, time-tested methods, and thoughtful design.

Crafted With Heritage

We work closely with experienced producers who understand their craft at its core. From shaping to finishing, every step is guided by knowledge passed down through generations — resulting in pieces that feel authentic, balanced, and enduring.

Designed to Last

Our dinnerware is made with durability in mind. These are pieces designed for daily use yet refined enough for meaningful gatherings — created to age beautifully and remain part of your table for years to come.

Responsible by Nature

We value quality over excess. By focusing on long-lasting materials and careful production, we aim to reduce waste and encourage mindful consumption. We respect not only the process, but also the people and places behind it.

A Brand Built on Trust

ZELRA is operated by MAISONOR BRANDS LLC, a registered limited liability company. We are committed to transparency, secure shopping, and attentive customer support — from your first visit to long after your order arrives.

Our Philosophy

We believe the table is more than a place to eat — it’s where moments are shared, traditions continue, and memories are made. Our role is to create objects worthy of those moments.

Thank you for welcoming ZELRA into your home.

— The ZELRA Team